Leadership Team

Margaret A. Moran, Co-founder and President | Rena Hannaford, CEO | Rita Schiano, Director of Communications | Annie Ide, Director of Business Development | Michelle Holmes, Director of Operations

Margaret A. Moran

Margaret A. Moran, Founder and President of KidsTerrain, Inc. has more than twenty-five years of experience in the health care industry. She has held several senior marketing and product development positions for provider systems, insurance companies, and managed care organizations. As Senior Vice President of Marketing and Program Development and Chief Operating Officer for Choate Health Systems/Management, Inc., a behavioral health care hospital and system of care, Ms. Moran directed the company from a $2 million operation to a $35 million company. She has worked with various children's programs including Head Start in several Massachusetts communities, inpatient and outpatient pediatric programs at several hospitals including McLean and Cambridge City, and has worked with school systems in Middlesex County to provide behavioral health care services to children.

Ms. Moran is a registered nurse who received a Bachelor of Science degree in Psychology and a Master of Science degree in Health Services Administration from Emmanuel College. She has served on the board of the Association for Ambulatory Behavioral Health Care and has been a guest speaker and lecturer at numerous national AABH and IBH conferences and seminars.

She is the co-author of "How One Managed Care Organization Collaborated with Providers to Create a Public Sector Continuum of Care," Continuum: The Journal for AABH and a co- author of "Access to the System of Care," in The Integrated Behavioral Health Continuum: Theory and Practice, Kiser, Lefkovitz, Kennedy (Eds.).

Ms. Moran has published three children's stories through New Voices Publishing. The Magic in Me, Aunt Rosa's House, and Someone Took Vanessa's Bike. A fourth story, Afraid of the Dark, is available as an e-book on the KidsTerrain-at-Home Bookstore page.

Rena Hannaford

A seasoned executive with entrepreneurial and corporate experience, Rena Hannaford brings to KidsTerrain a breadth of knowledge in business management, product design and implementation and leadership.

Ms. Hannaford received her undergraduate degree in Physical Therapy from Northeastern University and holds an MBA from Babson College. She was the co-founder of Quadrant Health Strategies, an innovative occupational and environmental health company specializing in developing and implementing strategies to address workers' health issues.

Prior to founding Quadrant, Ms. Hannaford served in several senior level operations and sales management positions at Blue Cross and Blue Shield of Massachusetts. Additionally, she also provided health care consulting services to a vast array of clients including: an innovative psychiatric system of care, where she developing marketing plans to ensure strategic positioning within a dynamic marketplace; and an entrepreneurial practice management group, where she evaluated and recommended workflow design and other procedural changes to medical providers to gain efficiencies.

A results-oriented individual with effective communication skills, Ms Hannaford will pilot KidsTerrain with the leadership and vision she brought so successfully to other enterprises.

Rita Schiano

Rita Schiano joined the company in 2000, serving as Executive Editor for the New Voices Publishing division. She guided all our publications, developed the KidsGazette newspaper, and co-wrote the CDs The Magic in Me and Tiny Acts of Kindness. Ms. Schiano was also responsible for writing all the content for KidsTerrain's first web site.

In 2006, Ms. Schiano assumed the position of Director of Communications, working closely with CEO Rena Hannaford on charting the direction of the company. She is responsible for managing and directing the company’s internal and external communications, including press releases, newsletters, and the blog; writing the content for the current web site as well as content management; and webinar development and production.

Ms. Schiano received her Bachelor of Arts degree in Philosophy from Wells College and completed graduate coursework at Miami University. She is a published author of two novels and short story contributed to several magazines and anthologies.

Anne Ide

Anne Ide joined KidsTerrain in 2007 and is responsible for the sales, marketing, and business development.  Prior to joining the company, Ms. Ide worked as Director of Sales and Marketing at Amcomm Wireless and as a sales representative at Curry Printing.

Ms. Ide’s inventive and creative sales and marketing background began in 1985, when she successfully invented and distributed worldwide, three children’s products. One product, the baby wipes warmer, is still on the market today.  Her strength in networking, her comfortable personality and high energy has opened many doors for her and will be the catalyst for her success with KidsTerrain, Inc. 

Michelle Holmes

Michelle Holmes joined KidsTerrain in October 2006 in the capacity of Director of Operations. In this position, Ms. Holmes is responsible for overseeing the day-to-day operations including assisting the CEO in the financial management of the company.

Ms. Holmes received a Bachelor of Science degree in Accounting from the University of Massachusetts at Lowell. She has served as an accounting consultant for myriad companies including manufacturing, software, occupational health, both start-up and corporate. Ms. Holmes' professional portfolio also includes expanding into offering wellness services. She is a Licensed Massage Therapist and has established a holistic massage practice with a focus on healing and therapeutic massage through a variety of modalities.  She is a member of ABMP (Associated Bodywork and Massage Professionals) since 2002.