Trade Show Strategies Seminar

GOAL: The goal of this 3-hour workshop is to build the skills and techniques necessary to develop and present a successful trade show.

BENEFITS OF TRADE SHOW STRATEGIES TRAINING:
•    How to communicate your message
•    How to collect qualified contact information
•    How to follow up with contacts
•    How to close the sale

HOW THE PROGRAM WORKS: Through instruction, program trainers teach participants how trade shows can be extremely effective outlets to showcase products and services to large numbers of customers and potential clients. 

PROGRAM OUTLINE:
•    Strategy planning diagram
•    Choosing the right show, space, and staff
•    Speed: the key to a successful strategy
•    Boothmanship
•    Do’s and don’ts of exhibiting
•    Contact information collection
•    Follow up tools and strategies
•    Strategy questions

METHODOLOGY: Training sessions are comprised of lecture, group discussions, discussion and demonstration of productivity enhancement tools, and video presentation. Workshop materials include lecture notes, strategy questions, and more. 

Download this outline as a PDF.